After a discussion last week with several of my cartoonist peers (and at the behest of Steve Bissette): I want to talk about image theft and uncredited content on social media. I’m only going to speak from personal experience (and only about the one image posted above) but I hope that this example will show the disservice this causes to any artist whose artwork is edited and reposted without credit.
[Disclaimer: I post all my work online for free. I want people to read, enjoy, and share my work. I have no problem with people reposting my work if it’s credited and unaltered. (That way new readers can find their way to my site to read more.) My problem is when people edit out the URL and copyright information to repost the images as their own for fun or profit.]
Below, I’ve listed the sites where my comic was posted and how many times it was viewed on / shared from each of those sites. (The following list was composed from the first ten pages of Google.) Let’s take a look at the life of this comic over the last 11 months.
On January 23 (2013) I posted the comic on my journal comic website, Intentionally Left Blank, and on my corresponding art Tumblr (where it currently has 5,442 notes). The same day, it was posted (intact, with the original URL and copyright) to Reddit. (There, credited, it has received 50,535 views.)
The Reddit post alone was exciting but on January 24, someone posted an edited version of the image (with the URL and copyright removed) to 9GAG. That uncredited posting has been voted on 29,629 times and shared on Facebook 22,517 times. That uncredited image caught on and spread like wildfire:
January 25: LOLchamp (39 comments. Views unknown.)
January 26: WeHeartIt. (With the 9GAG ad at the bottom. Views unknown.)
January 26: Random Overload (2 Facebook likes. Views unknown).
January 26: CatMoji (41 reactions. Views unknown.)
January 26: The Meta Picture (1,800+ Facebook likes. 6,000+ Pintrest shares)
February 5: damnLOL. (929 Facebook shares. Views unknown.)
February 7: LOLhappens. (1,400+ Facebook shares.)
February ?: LOLmaze (121 shares)
February ?: LOLzbook (37 likes and 37 shares).
On March 25, I was lucky and this comic was featured in a Buzzfeed post “36 Illustrated Truths About Cats.” The comic was featured alongside work by a 35 other artists who I admire and aspire to be. (Exciting!)
Buzzfeed was able to trace the uncredited image back to me and listed a source link to my main website but still posted the uncredited version of the image. The post currently has 6,000+ Facebook shares, 14,000+ Facebook likes, and 727 Tweets. Ever the optimist, I’ll count those numbers in the “credited views” column.
The problem with Buzzfeed posting the uncredited image and only listing the source underneath was: people began to save their favourite comics from the article and repost them in their personal blogs without credit. (13, 3, and 60 Facebook likes, respectfully.) I’m mentioning this not to target Buzzfeed or the individuals reposting, but to show the importance of leaving the credits in the original image.
March 30: FunnyStuff247. (47,588 views.)
March 31: LOLcoaster. (1 Facebook like. Views unknown.)
April 5: ROFLzone. (1,200+ Facebook shares. Views unknown.)
April 26: LOLwall. (70 Facebook likes. Views unknown.)
July 23: The uncredited image was chopped into four smaller pieces and posted on the Tumblr of TheAmericanKid, where he sourced it to FunnyStuff247. (124,786 notes and featured in #Animals on Tumblr.)
Aug 21: Eng-Jokes.com. (87,818 views and 41,400+ Facebook shares.)
There were 14 other sites which listed uncredited versions of the image within the first 10 pages of Google, but they were personal blogs so I’m not going to include them here.
One additional website I haven’t mentioned was Cheezburger, who originally posted the uncredited version of comic on January 23; but later modified it to the credited image after I contacted them. They didn’t contact me when they made the change but the image currently has 2,912 votes and 4,700 Facebook shares. Let’s be optimistic and count those as credited views and shares.
That brings us up to the current views and shares of the comic. Now let’s do some math.
I’ve removed the comments and reactions (because they could already be accounted for in views). I’ve left in votes, however, because some sites list votes instead of views.
Taking into consideration that Tumblr notes are made up of both likes and reblogs, let’s be conservative and say the Tumblr notes are twice as high as they should be. (That every single person that has viewed the image on Tumblr has liked the image and reblogged it.) Dividing the Tumblr notes in half, that leaves us with:
Posts using the credited image:
2,721 Tumblr notes
0 Pintrest shares
14,000 Facebook likes
10,700 Facebook shares
Posts using the uncredited image:
62,393 Tumblr notes
6,000 Pintrest shares
2,085 Facebook likes
347,984 Facebook shares
Adding those up and treating them all like views (assuming that every shared post was viewed once):
The original (unaltered, credited/sourced) version of the comic has been viewed 81,595 times.
The edited, uncredited/unsourced version of the comic has been viewed 588,310 times. (That’s over half a million views. Seven times more than the original, credited version.)
What does that mean for me as a creator? On the positive side, I created something that people found relatable and enjoyable. I succeeded at that thing I try to do. But, given the lack of credit, it also means that 88% of 669,905 people that read this comic had no chance of finding their way back to my website.
This was a successful comic. I want to be able to call this exposure a success. But those numbers are heartbreaking.
Morally, just the idea of taking someone’s work and removing the URL and copyright info to repost it is reprehensible. You are cutting the creator out of the creation. But worse yet, sites like 9GAG are profiting off the uncredited images that they’re posting.
9GAG is currently ranked #299 in the world according to Alexa rankings. As of April of this year, their estimated net worth was around $9.8 million, generating nearly $13,415 every day in ad revenue.
As a creator of content that they use on their site: I see none of that. And I have no chance of seeing any kind of revenue since readers can’t find their way back to my site from an uncredited image.
I don’t want to sound bitter. The money isn’t the point. But this is a thing that’s happening. This isn’t just happening to me. It’s actively happening to the greater art community as a whole. (Especially the comics community. Recent artists effected by altered artwork/theft off the top of my head: Liz Prince, Luke Healy, Nation of Amanda, Melanie Gillman, etc.) Our work is being stolen and profited off of. Right this second.
I do my best to see the positive in these events but the very least I can do as a creator is stand up in this small moment and say “This is mine. I made this.”
Something need to be done by the community as a whole: by the readers as well as the creators. We need to start crediting our content/sources and reporting those who don’t. Sites like 9GAG need to be held accountable for their theft of work. If you see something that’s stolen: say something to the original poster, report the post, or contact the creator of the artwork.
If you have an image you’d like to post but don’t know the source: reverse Google image search it. Figure out where it came from before you post. If you like it enough to share it, it means there’s probably more where that came from.
Oh hey look, another comic of ours was stolen by BuzzFeed (linked to in this post, under “36 Illustrated Truths About Cats.” )They hotlinked to ChaosLife, too, which is really fucking sickening — a hotlink basically taxes our site traffic without giving us any ad revenue - in essence, we pay more for our site server for the traffic, but get nothing in return. BuzzFeed Not Only Makes Profits Off These Articles, But They Also Pay Their Staff For The Articles.
They Are Paying Their Staff to Steal Your Content.
We’re currently in talks with BuzzFeed about paying us, thanks to a Tweet by Erika Moen fueling them to pay her for her comic’s use, as well. They said they’ve sent a check. They’ve stolen almost 10 of our comics over just this past year for their “articles.” Most are uncredited.
ARTISTS: If BuzzFeed STAFF MEMBERS (not users, just Staff) use your work in an article, even credited, their rate is $50 per unfair use of your comic. Contact BuzzFeed right away if your work has been unfairly used. I know it’s definitely not a lot of money (and not anywhere close to our commission prices), and not even worth what the ad revenue would have gotten if the comics hadn’t been stolen, but instead simply linked to, but it’s a way to get them to stop doing this shit.
Now, go forth and get your money. Because demanding that we get paid (even if we don’t wind up getting paid) is holding them accountable, and in a lot of ways, it will make them and sites like 9GAG think twice about their shitty theft practices.
I’m tired of being quiet and I’m tired of playing nice with sites that don’t benefit creators, but instead pocket the money for themselves.
The more I hear about websites like BuzzFeed and 9GAG stealing and profiting off of other people’s hard work, the more it makes me sick to my stomach. If those stats above are anywhere close to accurate, then we need to put an end to all of this as soon as possible.
People! Please! Don’t support websites like 9GAG and BuzzFeed with your page views! And don’t let them get away with art theft!Just don’t go to buzz feed… they’re part of the problem when it comes to not only art theft but “news” and information in general. And 9gag is the shitsmear of the internet. Please, be better than this..
Publication info [London]Pub. for the author by H. Cox [etc.]1881.
Cornell University Library
Comic by the mighty Sam Alden!!
that comic was dope af so I made a shitty gif of a part of it
GUYS. I am so thrilled to announce this:
MonkeyBrain Comics is publishing a series of digital comics collecting my Europe sketches from the past year!! We tested it out with my Amsterdam Sketchbook, and the response was so good we’re releasing 6 more comics with a similar format, covering my travels in NYC, France, Switzerland, England, Spain, and Italy.
Issue #1 will be available on Comixology this Wednesday!!
EEE! My lovely studiomate Tally is back and is publishing her sketchbooks from the last year! LOOK!